The initial goal for this page is to guide users to read everything what’s in it for them if they decide to sell with Ohmyhome. That’s why the CTAs are at the bottom. Though, the problem with this is users will not likely read everything, resulting for the CTA to not be seen. This would, of course, leave the users hanging on what to do next.

In the new design, I created a clear divide between the side for the information they need to read and the actions that they need to respond to.I’ve also put all the things that the user needs to read on the left side, since that’s the side that their eyes will land to as they arrived in the page.

The initial design lets users focus on booking the agent. No distractions, no reading of information, the design is just simply asking them to do one thing. This is good if the user is really sure to book an agent with Ohmyhome.

In the new design, yes, we’ll ask them to read information again but those information is re-assurance that they’re in good hands and they can trust Ohmyhome. This screen also acts like a checkout screen, so basically they’ll see what they would be getting and a few USPs.

The initial design only empathize with the users who are ready to sell. The secondary CTA is for users who aren’t yet sure if they want to sell now and the text for the that is not optimize for unsure sellers. “Learn more” feels like a supporting button for the main CTA.

In the new design, I gave the users a clarity of what is the main action that the flow wants them to do. Highlighting it, putting the 1% commission USP, and social proof. Though, obviously not all of them would click it and that’s why I gave them clear alternative options whether they’re selling soon or don’t really want to sell yet and just looking around.